Employer Insights

Recruitment, employer branding, talent, sponsorship and workforce strategy.

Employer Insights

Why Companies Sponsor Women in Tech Events: The Business Case Beyond Brand Visibility

Hiring, employer branding, thought leadership and community impact each need a different activation. A framework for evaluating Women in Tech sponsorship beyond impressions.

FemTechConf Team27 August 20263 min read

Employer Insights

How Technology Companies Can Attract More Women Without Turning Employer Branding Into a DEI Campaign

Careers-page photography and an International Women's Day post will not change an engineering pipeline. What works is a better role, earlier visibility and fixed progression.

Penna Koskinen28 July 20263 min read